DANONE

Crafting Key Visuals for Danio's Latest Launch

2023
Design

In the bustling world of dairy products, standing out requires more than just quality — it demands innovation in storytelling and visual appeal. Danone, aware of this necessity, launched an ambitious marketing campaign to introduce its latest innovation under the Danio brand: "the most creamy drinkable yogurt." To bring this vision to life, Danone partnered with Ekstrakt Studio, known for its prowess in creating visually captivating and strategic creative solutions.

The Collaboration and Objective

Danone's goal was clear: to craft a visual identity for Danio’s new product that would not only highlight its unique attributes — creaminess and a delightful variety of flavors—but also resonate deeply with young adults. The aim was to enhance brand recognition and drive consumer engagement across multiple platforms. Ekstrakt Studio, with its rich history of innovative solutions and client-focused approach, was the perfect partner for this journey.

The Creative Strategy Unfolds

Ekstrakt created a series of key visuals, blending modern and classic elements to reflect the product's quality and appeal to diverse consumers. These visuals took center stage across various formats during the campaign rollout. Large mesh banners adorned cityscapes, while retail displays engaged shoppers with the yogurt's texture and flavor variety. Public transportation became moving advertisements, sparking conversations about Danio among commuters in urban centers.

Impact and Outcomes

The results were as vivid as the campaign’s visuals. Consumer engagement soared, with people not just recognizing the brand but engaging with it in their daily lives. Feedback poured in, lauding the creative quality and the appealing portrayal of the yogurt’s creaminess. The campaign’s success was measurable not just in engagement rates but in the tangible uplift in brand awareness and sales figures. Danio had not only introduced a new product but had revitalized its entire brand persona in the public eye.

DANONE

Conclusion

The partnership between Danone and Ekstrakt Studio proved to be a landmark in creative marketing within the food industry. It highlighted how a well-thought-out creative strategy, executed with precision across multiple consumer touchpoints, could effectively transform brand perception and consumer behavior. This case study not only reflects a successful campaign but also sets a benchmark for future creative collaborations in the industry.