Immersive Design Meets Cutting-Edge Meta Tech
Overview
On September 17, 2024, Meta Marketing Summit (MMS) Warsaw took place at Teatr Nowy, forming a key part of Meta’s Central Europe Week. The event brought together over 350 marketing leaders from 14 countries, aiming to showcase Meta’s innovations and leadership in digital marketing. Ekstrakt played a pivotal role in executing this high-profile event, working closely with the London-based agency “We Are Family” and Meta’s Europe event team to align with the Berlin summit and deliver a cohesive, high-impact experience.
Ekstrakt’s Creative and Technical Execution
At Teatr Nowy, Ekstrakt transformed the venue into an engaging and immersive space, merging creative design with meticulous technical management to deliver an impactful experience for all attendees. Ekstrakt developed a captivating stage design that took advantage of Teatr Nowy’s unique character while integrating Meta’s brand identity, and enhanced the experience through thoughtful lighting and audio design that emphasized key moments. Multiple interactive zones allowed participants to experience Meta’s latest technologies, including Reels activations, Meta Quest 3 demos, and Ray-Ban Meta smart glasses, which were strategically placed to encourage exploration. Ekstrakt also curated comfortable networking spaces, leveraging the venue’s architecture to foster informal discussions among attendees. In addition to the creative elements, Ekstrakt managed all technical aspects of the event, leading the entire event team, including the show caller, show director, and stage manager. The result was a seamless event, with every detail, from transitions to activations, handled with precision and expertise.
Impact of the Event
The Meta Marketing Summit Warsaw at Teatr Nowy was an outstanding success, exemplifying Ekstrakt’s expertise in high-level creative and technical event execution. By transforming Teatr Nowy into a dynamic space that effectively showcased Meta’s innovations, Ekstrakt provided an engaging experience for over 350 participants, cementing Meta’s position as a leader in digital marketing.
Conclusion
Ekstrakt’s creative and technical contributions to Meta Marketing Summit Warsaw 2024 went beyond simply organizing an event—they transformed Teatr Nowy into a powerful space where creativity, technology, and inspiration converged. By overseeing everything from stage design to technical direction and team management, Ekstrakt ensured the event flowed seamlessly, leaving a lasting impact on all attendees. The strong collaboration with “We Are Family” and Meta’s Europe event team was key in maintaining consistency across events in Berlin and Warsaw, demonstrating Ekstrakt’s capability to manage complex, multi-location projects effectively.
For businesses looking to execute premium, high-impact events, Ekstrakt is the partner of choice. We deliver not only creative vision but also precise technical execution, managing every detail to ensure an unforgettable experience that resonates with audiences long after the event ends.
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