Video Artistry for a Hi-Fi Legend
Ekstrakt Studio joined forces with Unitra, an iconic Polish electronics brand, to create innovative and compelling projects. This partnership promises exceptional experiences for Unitra’s customers, blending the brand’s rich heritage with modern innovation.
The main objective was to develop a marketing campaign that highlights Unitra’s legacy while embracing a futuristic vision. Ekstrakt Studio was tasked with the creative concept, development, scriptwriting, and full CGI video production.
Ekstrakt Studio’s responsibilities included:
• Developing creative & visual concept
• Writing the script
• Directing the film
• Complex production and post-production in CGI technology
• Music arrangement & SFX production
The video, entirely created in 3D, aimed to merge traditional values with modern technology, showcasing Unitra’s products in a visually captivating way. The use of advanced 3D animation allowed for dynamic storytelling, emphasizing the innovation and high quality of Unitra’s offerings.The video centers on the evolution of Unitra, illustrating its historical significance and its forward-looking approach to technology. By visually narrating the journey from past to present, the video underscores Unitra’s commitment to quality and durability, while positioning it as a modern, innovative brand.
The final video will be a centerpiece of Unitra’s marketing campaign, available across various digital platforms and at key industry events, such as the Audio Video Show in Warsaw. It is designed to attract attention, resonate emotionally with the audience, and reinforce the brand’s message of merging tradition with innovation.
The collaboration between Ekstrakt Studio and Unitra effectively bridges the gap between past and future. By leveraging cutting-edge 3D technology and creative storytelling, Ekstrakt Studio has crafted a campaign that honors Unitra’s legacy while appealing to contemporary consumers. This partnership not only revitalizes Unitra’s image but also sets a new standard for innovation and quality in the electronics industry.
Creative Production Studio.
