A Love Story with a Twist
In the competitive pharmaceutical landscape, LEKAM faced a significant challenge: creating a standout TV commercial for MAGLEK Forte B6 that would cut through market noise and capture audience attention. The goal was ambitious yet clear—develop a campaign that would be distinctively memorable while maintaining the product's medical credibility.
In our idea we are exploring how magnesium deficiency might create humorous, unexpected life moments. We crafted a creative narrative centered on an intergenerational love story that transformed medical communication into compelling entertainment.The campaign's heart was a custom-composed song inspired by vibrant 1980s Italian hits, which added layers of nostalgia and emotional resonance. By testing multiple concepts, we validated our approach, ensuring the story would genuinely connect with viewers.
We employed advanced AI tools to create an animatic that brought our vision to life before full production. This allowed us to iterate quickly, test the idea further, and fine-tune the concept. Tools such as Midjourney, Luma, ElevenLabs, and Suno enabled us to deliver a high-quality preview of the ad’s emotional impact and storytelling.The AI-generated animatic not only became a benchmark for the final spot but also demonstrated our innovative approach to problem-solving.
Execution was meticulously planned. We cast actors who closely matched our AI-generated characters, integrated vibrant branding elements, and managed post-production in-house to maintain precise creative control. The result was a seamless, authentic narrative that felt both personal and professional.
Creative Production Studio.
