Light phone launch animation
Mudita, known for tech that enhances mindfulness, wanted an animation to introduce the Mudita Kompakt Light Phone. Our task? To visually showcase its standout features while capturing the brand’s minimalist, purpose-driven philosophy.
This was more than a spec sheet—it was a visual story. From designing 3D models to scripting, we focused on presenting the phone’s clean design, seamless wireless charging, the beloved headphone jack, and a gentle e-ink display. Every element aligned with Mudita’s goal: tech that enhances life, not distracts from it.
The final animation captured Mudita’s essence—calm, simple, and intentional. It wasn’t just a product demo; it showcased a lifestyle, resonating with viewers who seek simplicity in a tech-driven world.
This wasn’t just about features; it was about a philosophy. The minimalist visuals and messaging aligned perfectly with Mudita’s mission, creating an engaging, memorable campaign that stood out.