High-protein design for Danone
YoPro, a high-protein yogurt from Danone, needed a campaign that would not only capture attention but also highlight its benefits to an active audience. We were tasked with creating a visually striking outdoor and social media campaign to launch their new product line.
We crafted impactful OOH visuals and engaging social media content, showcasing the energy and strength that YoPro represents. From bold designs to dynamic packshots, every element was created to resonate with health-conscious, fitness-focused consumers. Our team also ensured the packshots embodied YoPro's sleek, athletic vibe, making the product shine across all platforms.
The campaign delivered strong brand visibility, grabbing attention both in the streets and online. Through a cohesive visual strategy, YoPro’s new line made a bold statement—fueling both the body and the brand.
This campaign is a perfect example of how a product launch can be brought to life through integrated marketing—seamlessly connecting outdoor advertising with digital engagement. By tailoring the message and visuals to the needs of active consumers, YoPro was able to capture attention and spark excitement in the competitive protein snack market.
Creative Production Studio.